I don’t know how long this sign has been tucked away here with the dumpsters, but I only recently noticed it, despite walking past on many occasions. The sign used to have pride of place over the main doorway that faces onto the five-way intersection at Fremont Ave N and N 35th Street, the space now occupied by Bliss Boutique. An undated, but undoubtedly old photo in Helen Divjak’s book Seattle’s Fremont (pg.83), shows the space occupied by Auditorium Dye Works, advertised with a much smaller sign.
The Auditorium Cleaners sign shows up above the doorway in a 1961 photo from the Seattle Municipal Archives and also in the opening credits from the classic 1989 film Say Anything. It also features in the film The Hand that Rocks the Cradle. Now it sits in the alley at the back of the building. Not the most salubrious surroundings but it beats the ignominious fate suffered by Bob’s Ballard TV or the old neon sign graveyard by the Magnolia Bridge.