We saw several ghost signs advertising Suze in the Languedoc-Roussillon region of France. This one was in Puivert, a small town situated in the shadow of one the many Cathar Castles that litter this area. I can’t help wondering if the person who commissioned this ad couldn’t have found a more uneven or less smooth surface on which to place it.
Suze was created in 1889 by a Parisian distiller, Fernand Moureaux, from the roots of Gentiana lutea, also known as bitter root. Suze apparently tastes rather like Campari, and is typically served with ice and sparkling water. This web site–Old Painted Roadside Advertisements, which, I have to say, seems like a bit of a mouthful to me–discusses Suze ghost signs from elsewhere in France. Suze also, not surprisingly, features in Picasso’s 1912 papier collé Glass and Bottle of Suze.