I realized a few weeks ago that it’s been a long time since I’ve seen a 764 Hero sign on the side of the highway. A quick look at the WSDOT web site suggests that not only is the program still active, it’s served as a role model for similar programs in other states, and has been recently expanded in Washington to include ferry lines as well. WSDOT notes that they “started the program in 1984 as a way to encourage drivers to self-enforce HOV lane rules.” In other words, if somebody pisses you off on the way home from work, call 764-Hero. And they’ll be mailed a brochure. That’ll show them.
The program lives on. That’s fine I suppose. The eponymous band, unfortunately, does not. This is one of their finest songs played at the Break Room (now Chop Suey) in the late 90s. I’m pretty sure I was at that show. Their contemporaries, Modest Mouse, went onto bigger and better things. John Atkins and co, well, they didn’t. I last saw John in 2005 at the Northwest Film Forum. He was part of a trio providing accompaniment to a silent Ozu movie. The movie, honestly, was a little dull. The music on the other hand was excellent.